We partner with founders at the earliest stage — building the foundations, the narrative, and the first cheque before product-market fit.
Our Thesis
They fail because the founder ran out of foundations — the narrative, the network, the operating cadence, the first believers — long before they ran out of capital.
De Roxas Pre-Seed sits at that fault line. We partner with founders at day zero with an unusual combination: real capital, an operating advisory bench, and a network that compounds across our holding group. Our work begins before the deck and ends only when your seed round is oversubscribed.
What You Get
Pre-seed founders need more than money. We bring the operating muscle of an advisory group to every cheque we write.
First cheque, bridge structuring, and a clear path from pre-seed to seed without dilution traps.
Sharpening the founder's voice, narrative, and category framing before the market hears it.
Designing the first hundred customer conversations — ICP, channels, signal, and feedback loops.
Weekly rhythm, metrics that matter, and the quiet discipline that separates a company from an experiment.
Warm introductions to the operators, customers, and downstream investors who can move your round.
A founding identity that earns trust on day one — not the rebrand you'd otherwise need at Series A.
An oversubscribed seed round, on your terms, with the materials and momentum already in place.
The Programme
A structured pre-seed engagement — from first conversation to seed round close.
A two-week deep dive on the founder, the wedge, and the conviction. We invest in people first — this is where we decide whether we can build together.
Positioning, deck, financial model, brand identity, and the operating rhythm. We compress what would otherwise take six months into eight weeks.
Pre-seed capital deployed, first hundred customer conversations launched, and the operating cadence locked in. The company starts behaving like a company.
Warm introductions to downstream investors, narrative refined with traction, and the round closed on the founder's terms — not the market's.
Our Bench
Pitch Pre-Seed
We read every submission. If there's a fit, we'll be on a call within seven days. No template responses, no warm-intro requirement.